The aim of PRL 425 Public Relations Cases and Campaigns: A Capstone Course is to prepare students to master the elements of an integrated public relations campaign using principles and strategies of public relations, social media, and branding. PRL 425 is one of the final academic opportunities for students to apply their accumulated knowledge and skills and to further prepare them to excel in a professional public relations setting. The course is designed from a professional perspective and uses real-life situations and examples. Students will apply their skills in a team environment for a real-world client: The Oneida Police Department